Known cases for autumn 2017

When cases become available, we will portray them here in this article.

If you are interested in past cases follow this link


Our first case for the fall of 2017 is Kolding Golfclub

CASE: Kolding Golf Club

The brief

Kolding Golfclub is the seventh oldest golfclub in Denmark and is located in a forrest reservation, north of the city center. KGC has 1400 members and two courses, 18 holes and 9 holes. The two courses has a high standard and therefore the skilled team of greenkeepers who takes great care of the courses are obligated to maintain a high standard. Greenkeeping is a demanding job, containing various tasks from planning the next season of machines, manpower and everyday maintaining of the entire field. With the Danish weather as a joker to influence the job.

The Background

The greenkeeping work-area tends to be a conservative field with long roots back to Scotland and Great Britain and their traditions, but the demand for being CO2 Neutral, to have agreen mind-set and economical lean strategy has also hit the greenkeepers. Just as the demand for more members in the golfclubs, the time when people would pay money for being on the waiting list is over, and the marketing rivalry is high in demand for new and current golf club members.

The Problem

The demand for new eyes and new technologies within greenkeeping is difficult to find within the everyday schedules, due to rising pressure from known variables such as weather, economical legislations and demands from members of the golfclub, the Manager and the board. The greenkeeping sector is a serious job, mistakes or pushing the field to hard, can have catastrophical consequences both on the course and off, no grass means no golf-play and will lead to members leaving the club.


Our second case is with AMU-FYN


The brief

Having developed an organization through 57 years, having downsized, having upsized, having been through a number of economic cycles, AMU FYN is at a point where they would like to have a look at their business model through new eyes. Are they all that they could be? Have they kept up with their competitors? What is the state of the nation and what could it be?

The Background

AMU is short for ArbejdsMarkedsUddannelser, which is (Labor market training). AMU’s primary purpose is to help create a well-functioning labor market by supplying it with short training courses to supplement or educate the work force. AMU is specialized in educating unskilled workers, both those in jobs and those without. Each year AMY-Fyn has close to 25.000 students annualy in a large varaity of course and different lengths from hours to months.

The Problem

The educational industry is changing, new competences are required and where does AMU-FYN fit in? Is the business model up to date and are they moving in the right direction or are they in danger of being disrupted by new market forces? – Which innitiatives and strategies should set the new sails for AMU-Fyn perhaps on the Blue Ocean or in a 3D, Virtuel- and or augmented reality perspective? – Perhaps back to bacis.

The third case is with Svendborg Wave

CASE: Svendborg Wave

The brief

Svendborg Wave is in the Oil and Gas industry where they have an immense experience in regards to Health, Safety and Environment issues (HSE). The Oil and Gas industry have reduced the number of accidents in the workplace to almost none. This knowledge is very valuable for the industry and Svendborg Wave is exploring the idea of transferring this knowledge to the construction industry where there is a high rate of work place accidents. The main objective is to reduce the number of accidents in another industry.

The Background

The oil and Gas industry have reduced the number of workplace accidents to almost none and they have done so by rigorously going through all work processes and by developing a culture that has gone from rouge cowboys in the early days to super safe. This knowledge has proven to affect both workplace production, attractiveness of workplace and the bottom line. Svendborg Wave is looking into how and what can be transferred directly to the construction industry because it is an industry with a high rate og accidents. 

Historically the introduction of work permits has in certain industries reduced the number of accidents by more than 50%. This affects the bottom line and makes for a very interesting business case.

The Problem

Transferring knowledge from one industry to another is difficult but not impossible, but what is the scope of this knowledge and what are the possibilities? Svendborg Wave has the experience and knowledge in the area, but they need to explore the possibilities analytically and find out what if any can be transferred. A starting point could be to look at work permit forms to see what is required in order to transfer the knowledge and best practices.

They are looking for answers to a lot of different questions, what is the best area to provide a solid business case, what is the potential? if any? What is the construction industry’s attitude towards Safety, Health & Environment and is it possible to change that?

Case 4 is with the organisation Cycling Without Age

CASE: Cycling Without Age

The brief

Have you ever visited a nursing home? Could you imagine living in a nursing home when you get old?

We are all potential users of a nursing home, if we live long enough. Knowing that, why don’t we rethink the way that we run nursing homes, so we can give our elderly citizens a good time that will last the rest of their life.

The Background

Make a difference that’s what we do. Cycling Without Age (CWA) is an international community with the goal to bring happiness and quality of life to our elderly citizens. CWA supports a number of volunteers that is connected to a local nursing home. In Denmark CWA have between 2,500 and 3,000 volunteers. The volunteers take the elders for a ride on a specially made cycle. The purpose of this, is to give the elders a feeling of freedom. Just the kind of feeling you experience when you ride your cycle. When you are an elderly citizen in a nursing home, you are often not able to ride a cycle on your own. This is how CWA make a difference every day.

The Problem

In Denmark and in many other countries, the elderly citizens who are not self-reliant will spend the rest of their life in a nursing home. The problem is that many elderly in nursing homes lives a passive life, where only the most basic needs are looked to. The municipalities that run the public nursing homes are facing huge economic challenges, because the population gets older. In the future the elderly part of the population will grow rapidly which will challenge the municipalities even more.

In CWA we think that we can build a new kind of nursing home, where we create a more active and meaningful live for the elderly citizens. We would like to rethink every aspect of the organization around a nursing home. ?

Case 5 - WebCofounder

The brief

Committed and passionate about entrepreneurship? and want to influence building a new platform for entrepreneurs and have the chance to partner up with the founder? Then Webcofounder is the case for you. Webcofounder aims to better connect entrepreneurs, in order to turn all those great ideas that are out there, into successful ventures. A fundamental element of getting there, is to create the right team, which is why we first and foremost wants to create a matchmaking tool for entrepreneurs, from which preferences like gender, age, profession and location can be chosen. 

The Background

The project started back in January, but has already reached the finals on Innovation Award 2017. The landing page is up and running and a MVP (Minimal Viable Product) is expected to be launched during this summer. Real matchmaking events have been held and will continue to do so, a collaboration with the Foundation of Entrepreneurship is under way. The project is actively seeking co-founders to join the project. As you can here, this is a REAL-LIFE start up, nothing is set in stones here.

The Problem

If you have an idea or just want to get started with something and you don't have the network to find that special cofounder(s) that can complement your own competencies, how do you proceed? A fundamental element of becoming a successful entrepreneur has always been to form the right team, with a complementing skillset. How exactly do you do that and can we combine it with other initiatives that can help entrepreneurs to take the big step and get started?

Case 6 - Health Innovation Center of Southern Denmark and Kolding Hospital - Creating a child friendly hospital

The brief

Can you help us improve the experience that children have when they are going to the hospital? According to surveys some children get traumatized when they, for example have a blood-test taken. This experience will often follow the children up through their childhood, and for some it will follow them the rest of their life. It is very important that hospital staff get better at handling children’s fear of the hospital. If we can create trustful relationship between children and hospitals we can improve the experiences and at the same time make the hospital more efficient.

The bagground

At Health Innovation Centre of Southern Denmark, we are working with hospitals around the Region of Southern Denmark to improve the conditions for both patient and employees. Through innovation we deliver solutions to problems identified at the hospitals. Solutions that can make the hospital more efficient and contribute to a better experience for the patients.

The problem

At Kolding Hospital, a part of Hospital Lillebaelt, we have the ambition to become the most child friendly hospital in Denmark.  At the blood-test department at Kolding hospital they receive many children every day. To make a diagnosis, a blood-test is often required and for many children, this is a scary experience and if it is their first encounters with the health sector it can be very influential on their future interaction with the hospital. Could there be other ways of approaching this encounter, Child meets blood-test and needles. How can we create a hospital that is as child friendly as possible? Can the fear of needles be removed or is the surroundings, the staff, the setting that must be tinkered with?