JiTS is an IT company with costumers all over Denmark. Their core product is ERP (Enterprise Resource Planning) solutions that uses the platform Admind® to build costumized solutions for small, medium and large companies. An ERP solution integrates all functions relating to orders, sales, procurement, inventory and finance into one easy to use local system.
Building and selling costumized solutions on top of an existing system, means always being vulnerable because you do not own the platform on which you are building. JITS is interested in building a business which is sustainable for many years to come, a business model in which they are less depended on other parts of the value chain is preferable.
JiTS is a successful company which produces costumized ERP (Enterprise Resource Planning) solutions based on the platform Admind®. Admind has a number of upsides, it is cheap, it is easy to build on, but it is a third party software and could potentially pose a threat to JiTS if they decide to move in on the customized ERP market. Looking in to the future, JiTS needs a closer look at how their business is build and how they need to move forward.
Having a business model that is build on top of a platform that you do not yourself own can be problematic. JiTS needs to look closely in to whether this is the right business model or if there are other ways of proceeding. They have the capacity to build, code themselves and build the platform, but is that investment a good one. What are their options and which road is the right one?
Bikedesk has had a very successful entry on the Danish market and has consolidated a large market share.
Having success, means interest from many different stakeholders and costumers, with the recent interest from other industries, Bikedesk has started making a generic version of their Software to be used in other industries. Building on that momentum is important and Bikedesk has started thinking internationally and has already acquired its first costumers internationally. Building on this, Bikedesk are looking to internationalize but is diving in head first, there are a number of unanswered questions and “the how” to and “why” have yet to be answered. This is just the beginning and the start of an adventure that no one knows where ends.
Bikedesk is an IT company who deals primarily with the bike retail and brick and mortar shops for bikes. Bikedesk has developed a SaaS-system (Software as a Service) which helps its costumers save time and money. The software helps keep track of shop inventory, cash registry, costumers, costumer history and much more in a simple and easy to use interface. Bikedesk has acquired a large market share in Denmark and while expanding that, they are looking abroad.
Going to market internationally is the goal, but how does Bikedesk achieve that and how do they go about it, SMART?
The municipality of Faaborg-Midtfyn (FMK) is very open-minded towards innovation and new initiatives in the municipality and the urban space. FMK has previously generated ideas concerning their urban space and carried out several initiatives. Both ideas they have come up with, but also ideas that have come from students.
Closing of stores, the death of retailing, so are the proclamations in many smaller cities in Denmark. The tendency and the fear of the active urban life’s retreat must be turned around and that is what they have decided to do in Ringe. The questions are numerous and the solutions likewise, but with an active and forward sighted political environment, FMK aims to create more cohesion in the city center of Ringe.
FMK have decided to study which possibilities that can lead to strengthened retailing, association activities and level of activity in the city centre. It is about strengthening the revenue base for retail trade, but also about establishing links between citizens, associations and business communities and the stakeholders are many. But where will the municipality experience the greatest impact of its efforts?
Strengthening the city centre in Ringe can be done in many different ways, but where should we take action? Should we take action on culture, urban structure, paths, events, activities for citizens, associations, city collaboration, collaborations of Funen, the tourist scene or maybe city identity? In relation to this, many different target groups, both children, families, young and old, should be considered and they should all ideally be able to contribute to an active city life.
In addition to SUND.dk’s product portfolio, they wish to further develop their concept. Their competition has developed concepts for teambuilding like being trapped in a room, find your way out through teamwork. They have also tried gamification as a means to get healthy activity into daily office work. All with the purpose of creating a healthy work environment both on and off the job. SUND.dk has many customers who are interested in similar concepts but they need to develop one of their own.
SUND.dk is a company that works with implementation and anchorage of health initiatives or work place changes, both physical and mental health is at the center. SUND.dk couples theoretical and proven knowledge about physical and psychological work environments to business know-how. SUND.dk implements the necessary health initiatives in the workplace to provide increased happiness and productivity. In an effort to expand the business and the overall turnover SUND.dk has reached a point where they are beginning to search for new possibilities to expand on their offerings.
Focusing on the vasst knowledge that SUND.dk has when it comes to a healthy work environment and the implementation of initiatives that support that. This case is about develop on the current business, it can take many forms but it is all about finding initiatives/products/theories/ that can increase the offering and add value to the company.
Dansk Esport Uddannelse (DEU – Danish Esport Education) is in its early phase of the business, the objective is to create value for the individual educational institution who wants the best foundation, for creating a great esport education. The concept is missing a clear and concise strategic commercial concept for commercializing the concept.
Dansk Esport Uddannelse (DEU) is aiming to be the leading collaborationpartner in esport education. Their focus is on a complete solution for education of educators for the Danish educational Institutions.
At DEU they want to use esports as a means to an end, they want to use esport to create healthy joy, happiness and education for the participants and their educational institution. DEU strive to manage all aspects of all efforts in order to generate involvement from all parties involved.
Create a clear strategic direction and go-to-market plan based on the DEU concept.
The product is market leading within one industry, golf, but has not been able to maintain as strong a position in similar markets. Reasons can be many, but now Reesink Turfcare is striving to enter the non-golf market better tomorrow than today. There is a need to explore what factors play into winning in the non-golf market; is it price, delivery time, branding, awareness, strategy, profile? How do their competitors secure large market shares on the non-golf markets? What changes are necessary, what is possible?
Reesink Turfcare DK A/S is the sole distributor of Toro in Denmark. Toro develops groundbreaking turfcare machines of high quality, which are unparalleled in the market within maintanance of golf courses, stadiums, parks etc. This includes watering of these areas. Reesink Turfcare as a company have succeded in achieving a market leading position in the golf market, but since the growth potential in the golf market is very limited, they have a desire to conquer new markets; this is the background for this project.
How does Reesink Turfcare, the sole distributor of Toro products in Denmark, conquer new markets?